The Subscription Economy: Valuing Access Over Ownership
From hamburger chains to toothbrush manufacturers, seemingly everyone and their mother is offering a subscription service. In the software industry alone, 80 percent of developers will have transitioned to software-as-a-service-based schemes in place of legacy products? by 2020. Taken as a whole, the growth of the global subscription economy is phenomenal, growing by 300 percent in seven years and regularly outperforming the S&P 500 and U.S. retail sales by a wide margin. The rationale behind making the shift is clear — how far it will go is less so.